What Are POPSUGAR Badges? | POPSUGAR Fashion

Our editors are experts in all things beauty, fashion, home, wellness, and beyond. We test, try, and review countless products to share the very best ones with our readers, and we wanted to make it easier for you to find all of the top products — from mascara to skin care, sofas to shoes, and kitchen gadgets to workout gear — we’re obsessed with. That’s why we’re excited to share more about our POPSUGAR badges, our seals of approval for the items we can’t stop talking about.

These badges will appear on some of the products in our posts, so here’s a brief rundown of what they mean.


The POPSUGAR Pick badge indicates that this product is a POPSUGAR editor’s pick. We use these for products our editorial team can’t stop (and won’t stop) buying. You’ll definitely want to add these recommended goods to your wish list.


The POPSUGAR Must Have badge is our most elevated seal. We use this badge for carefully reviewed and editor-tested products. So get your shopping carts ready, because you’ll want to grab these highly curated, editor-approved items ASAP.


This badge is reserved for a winner of a prestigious POPSUGAR Award that has been carefully vetted by POPSUGAR editors. Not only do we test these handpicked products, but we vote on them as well. Want to see what we mean? Check out the winners of the 2022 Beauty Awards, the year’s best hair, skin-care, makeup, fragrance, and nail products.

Keep your eye out for these on the site, because you won’t want to miss them!

Has your brand been featured and you’d like to learn more about how to utilize the seal on your products? For more information on how to leverage a POPSUGAR editorial award seal, please reach out to Wright’s Media, a full-service content licensing agency, at

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